Welcome to my digital creative abode.

With over a decade of experience, I approach branding with precision, curiosity, and fluency across disciplines—Visual Identity, Packaging, Editorial, Photo/Video Direction, Experiential, Key Art, Data Visualization, UX/UI, and Isometric Illustration. I hold space for both structure and intuition, knowing that the most resonant brands are not just meant to communicate; they are meant to be felt.

Coyuchi :: Campaign identity for home textile brand

Coyuchi :: Campaign identity for home textile brand

VCA :: Brand development for legacy pet care brand

VCA :: Brand development for legacy pet care brand

Metrolink :: Brand awareness campaign for rail system

Metrolink :: Brand awareness campaign for rail system

Rhodes :: Visual identity for powerhouse production agency

Rhodes :: Visual identity for powerhouse production agency

Salton :: Packaging system for Brazil's oldest winery

Salton :: Packaging system for Brazil's oldest winery

Garland :: Collateral for historic Hollywood oasis

Garland :: Collateral for historic Hollywood oasis

Netflix :: Editorial Design to turn Stranger Things tangible

Netflix :: Editorial Design to turn Stranger Things tangible

Jellysmack :: Brand expansion for YouTube-centric agency

Jellysmack :: Brand expansion for YouTube-centric agency

LA Zoo :: Event key art for Festival of Arts + Culture

LA Zoo :: Event key art for Festival of Arts + Culture

Metrolink :: Rewards program app

Metrolink :: Rewards program app

Gennev :: Packaging for menopause-focused wellness brand

Gennev :: Packaging for menopause-focused wellness brand

NinM :: Creative direction for gypsy-nomads fashion

NinM :: Creative direction for gypsy-nomads fashion

Oxigen :: Identity refinement + framework for oxygenation brand

Oxigen :: Identity refinement + framework for oxygenation brand

Retreat at Tall Trees :: Brand expression for lakeside Airbnb

Retreat at Tall Trees :: Brand expression for lakeside Airbnb

Soylent :: Event key art for meal replacement brand

Soylent :: Event key art for meal replacement brand

DuCA :: Creative direction for experimental fashion shoot

DuCA :: Creative direction for experimental fashion shoot

Metrolink :: Brand development for commuter rail system in Southern California

Metrolink :: Brand development for commuter rail system in Southern California

Nouri :: Brand development + framework for gut health product line

Nouri :: Brand development + framework for gut health product line

Emma Rose :: Brand identity + packaging for handcrafted elixirs

Emma Rose :: Brand identity + packaging for handcrafted elixirs

NANDI :: Brand development for school of cosmic mythology

NANDI :: Brand development for school of cosmic mythology

Clever Creative :: Brand identity for creative agency

Clever Creative :: Brand identity for creative agency

The Market :: Visual identity for a hotel’s wine & bread market

The Market :: Visual identity for a hotel’s wine & bread market

Outward Hound :: Brand identity for pet brand specializing in toys for growth & development

Outward Hound :: Brand identity for pet brand specializing in toys for growth & development

Meadow :: Brand development for home and gifting atelier

Meadow :: Brand development for home and gifting atelier

West of Fairfax :: Brand identity for social media agency

West of Fairfax :: Brand identity for social media agency

Heroes Journey :: Brand identity for non-profit

Heroes Journey :: Brand identity for non-profit

Grace Kelly :: Brand identity for visionary floral studio

Grace Kelly :: Brand identity for visionary floral studio

Monaad :: Brand identity and framework for mud studio

Monaad :: Brand identity and framework for mud studio

Ejento :: Brand identity for Tokyo based business development firm

Ejento :: Brand identity for Tokyo based business development firm

Journey 8 :: Brand identity for empowerment app

Journey 8 :: Brand identity for empowerment app

  • “Bella is a thoughtful and driven creative, one whose level of detail and commitment to the project is beyond compare. She is a strong strategic and conceptual thinker, meticulous in her approach, and she is a versatile and well-rounded creative, adept at both direction and design in a number of different mediums. Bella is collaborative in nature, working well with different members of the team to achieve optimal results. She puts her all into a project, and I highly recommend her as a creative team member.”

    Justine Smith
    Strategic Project Management Leader

  • “Bella is one of the most dedicated and passionate creatives I have worked with. She lives and breathes her craft, and is constantly teaching herself new skills and taking initiative to bring industry trends and ideas to her coworkers and clients. She is both a self-starter and a team player – I have loved collaborating with her on a variety of projects, and challenging each other with new ideas and solutions.”

    Corinne Lee
    Brand Strategist + Copywriter

  • “I cannot speak highly enough about Bella's creative direction and expertise. She consistently demonstrates incredible strategic vision and helps deliver impactful and deliberate designs to every client she works with.

    Her design skills for a project with DC Comics were showcased as she provided powerful messaging within the promotional items and legitimately gave influencers "chills" as they opened their gifts.

    Not only does she have a knack for design, but she continues to challenge herself as she learns to adapt to this new day and age and has become a student in the world of AI. Her infectious enthusiasm and genuine passion for growth will make her a valuable asset to any company she works for!”

    Mikel Lat
    Account Manager

  • “Bella is one of the most thoughtful and methodical creatives I have ever gotten the chance to work with. Her ability to understand design goes beyond visual appeal as her designs and creative process take into account the impact the creative has in real world scenarios. Bella’s passion for color theory, attention to detail and love of design shows with each and every presentation I have had the privilege seeing. She is an amazing designer who is willing to push the boundaries and come up with creative solves that are outside of the box.”

    Gloria Balboa Abarca
    Project Manager