Meadow is a luxury sleepwear and loungewear brand inspired by the comfort and elegance of hotel living. Founded with a commitment to quality and sophistication, Meadow offers a range of finely crafted products, including silky pajamas, robes, and home accessories. The brand emphasizes sustainable practices and uses decadent fabrics to create sophisticated silhouettes. Meadow's collections, such as the Hotel Collection and Montana Collection, are designed to bring the luxurious pleasures of a hotel room to the home, offering a blend of style and comfort. Starting with strategic framework, we developed brand identity and accompanying touchpoints to support the brand’s launch and give emphasis to the home as sanctuary. The logo abstracts themes of fluidity and elegance inspired by the calm breeze of a meadow. This symbolic approach was expanded into the product line and brand pillars expressed as graphic themes throughout brand and products, all with a layered hospitality feel.