Outward Hound is a pet brand specializing in innovative, high-quality products designed to enhance the lives of dogs and their owners, including toys, accessories, and gear for outdoor adventures. The new brand’s visual identity, packaging, and communication strategy came in play to emphasize the innovative product design and support global expansion. The new mark highlights the joy and possibilities of pet ownership, resonating with an active community of pet lovers. This rebrand helped Outward Hound grow its global presence and engage more effectively with its audience.