Bella Betiato is a Brazil born design director and brand designer based in Los Angeles.

Intro

She has over 10 years of experience working directly with brands as well as at design agencies. She is currently working as an Art Director and Brand Designer in the agency realm, focusing on the Metrolink account. Previously, she worked with VCA Animal Hospitals where she led the development of a robust set of guidelines post-rebrand, ensuring brand cultivation and expansion across all touch points. She is always available to talk about projects and opportunities. Feel free to get in touch at hey@papayafordragons.com

Netflix
Coyuchi
LA Zoo
Salton
Metrolink
Soylent
Warner Brothers
Mattel
VCA Animal Hospitals
Outward Hound

Clients

Marcom (5)
GDUSA (3)
Communication Arts (2)

Awards

Holistic Health
Health & Wellness
Beauty
Pet Care
Textile
Transportation
Entertainment
Technology
Non-profit +

Industries

Visual Identity
Packaging
Guidelines
Prototyping
Product Design
Editorial
Key Art
Campaign
Experiential
Data Visualization
Signage Systems+ Wayfinding
UX/UI
Photography + Videography
Photo + Video Direction + On-set Experience
Video Editing
Sculpting+ Ceramics
Portuguese + English Speaker

Toolkit

  • “Bella is a thoughtful and driven art director, one whose level of detail and commitment to the project is beyond compare. She is a strong strategic and conceptual thinker, meticulous in her approach, and she is a versatile and well-rounded creative, adept at both art direction and design in a number of different mediums. Bella is collaborative in nature, working well with different members of the team to achieve optimal results. She puts her all into a project, and I highly recommend her as a creative team member.”

    Justine Smith
    Strategic Project Management Leader

  • “Bella is one of the most dedicated and passionate creatives I have worked with. She lives and breathes her craft, and is constantly teaching herself new skills and taking initiative to bring industry trends and ideas to her coworkers and clients. She is both a self-starter and a team player – I have loved collaborating with her on a variety of projects, and challenging each other with new ideas and solutions.”

    Corinne Lee
    Brand Strategist + Copywriter

  • “I cannot speak highly enough about Bella's creative direction and expertise. She consistently demonstrates incredible strategic vision and helps deliver impactful and deliberate designs to every client she works with.

    Her design skills for a project with DC Comics were showcased as she provided powerful messaging within the promotional items and legitimately gave influencers "chills" as they opened their gifts.

    Not only does she have a knack for design, but she continues to challenge herself as she learns to adapt to this new day and age and has become a student in the world of AI. Her infectious enthusiasm and genuine passion for growth will make her a valuable asset to any company she works for!”

    Mikel Lat
    Account Manager

  • “Bella is one of the most thoughtful and methodical creatives I have ever gotten the chance to work with. Her ability to understand design goes beyond visual appeal as her designs and creative process take into account the impact the creative has in real world scenarios. Bella’s passion for color theory, attention to detail and love of design shows with each and every presentation I have had the privilege seeing. She is an amazing designer who is willing to push the boundaries and come up with creative solves that are outside of the box.”

    Gloria Balboa Abarca
    Project Manager