VCA Animal Hospitals is one of the largest providers of pet healthcare services in the United States and Canada, with a growing network of over 1,000 clinics. Founded in 1986, VCA offers comprehensive veterinary care, including routine check-ups, vaccinations, dental care, surgeries, and emergency services, as well as specialized treatments like oncology, cardiology, and orthopedics. Known for their commitment to high-quality care, VCA hospitals utilize advanced diagnostic tools and experienced veterinarians, emphasizing continuing education and stringent medical standards. Through in depth understanding of the rebranded VCA, we worked with strategy and creative teams to direct and execute across multiple brand channels in order to expand on the brand expression. This intricate and long-term collaboration included development of a robust set of guidelines, illustration playbook, environmental graphics to support signage and wayfinding systems, video direction, as well as collateral and event design.