Metrolink is a commuter rail system serving Southern California, operated by the Southern California Regional Rail Authority (SCRRA). It connects the Greater Los Angeles area and surrounding counties, including Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San Diego, providing an efficient alternative to driving. With several lines extending from Los Angeles Union Station, Metrolink offers amenities like onboard Wi-Fi and bike racks, and integrates with other public transit systems to enhance regional mobility and reduce traffic congestion. We worked closely with strategy team to direct a multi-year brand awareness effort following the rebrand of this legacy brand. Campaign guidelines led to execution across multiple digital channels including web, video, social media, digital ads, email and on-station print and digital ads, emphasizing the message "The Link Between" while the brand icon, the Halo, became a portal-like graphic element, unifying campaigns and solidifying connection with riders.