Dedicated to creating tailored strategies and innovative storytelling for brands, West of Fairfax needed their brand identity to reflect their hyper contemporary essence while embodying the individuality and creativity central to their ethos. The final logo and guidelines, crafted with precision, set the tone for their unique perspective, offering flexibility with the wordmark with options that highlight their nickname “WOFF”, all supported by thoughtfully designed collateral that amplifies their commitment to impactful, personalized branding.