Heroes Journey is an empowerment curriculum that guides students through a self-discovery process, culminating in overcoming the fear of public speaking. The program includes 12 keystones focusing on passion, voice, connection, and leadership. Students create and present powerful talks to their community, with the potential to be featured in the annual Change Maker Summit. Heroes Journey integrates social emotional learning with a goal to inspire and empower young leaders globally. We developed the brand identity, framework and marketing collateral to support the launch of the initiative.