From the exploration of the tiger as a brand totem, a seal expression and a power symbol approach, we landed on a timeless brand mark that balances the feminity of the brand’s essence with the powerful expression of the innovative vision of the founder. The final symbol conveys and integrates themes of balance and stability, propelling its reasons to existing and functioning as a catalyst for growth. Additionally, rooted in color psychology and flower narratives the color palette evolves with the seasons as a visual expression that changes with the natural world.