App dedicated to high-level empowerment content, designed to help users discover influential voices that cultivate powerful minds and drive tangible change.
JOURNEY 8
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JOURNEY 8 〰️
Project
Overview
The journey of the modern warrior.
Journey 8 is the app that’s home for high level empowerment content. Created to facilitate the search for voices that cultivate powerful minds and influence tangible change. We worked closely with the J8 team to develop the identity. The flagship App, carrying a powerful collection of curated content was seeking a refresh to their brand mark to more closely mirror their mission. The organization needed an identity with a cohesive brand architecture that could function as the north star for the app look & feel.
Client JOURNEY 8
Sector APP
Discipline Brand Development
Services Visual Identity, Strategic Framework, Collateral, Creative Direction
The new logo brings together inspiration from Polynesian culture where distinctive signs were used to express people’s identity and personality to the point that with those signs they became their warrior selves.
In a modern approach the abstract 8 incorporates shapes that represent the network, the flow of support held in safe space.
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The combined meaning.
The journey of the warrior within his/her tribe, supported and in a safe space.
