Tokyo based business development firm treating talent acquisition as an honor.
EJENTO
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EJENTO 〰️
Project
Overview
The future is Coyuchi.
In 2018, Ejento acquired three California based executive recruiting companies – Neohire South, RockIT, and Hero.jobs – to form a newly consolidated operation. Ejento’s new brand identity was required to encompass the aspirations and ambitions of each of the 4 companies, while still retaining the heritage that earned Ejento its reputation. The final brand mark celebrates the Japanese roots engrained in the brand, instilling a custom family crest with a sense of fluidity, tradition & honor.
Client Ejento
Sector Talent Acquisition
Discipline Visual Identity
Services Logo, UX/UI, Collateral, Creative Direction
Partnership Work developed in partnership with Ignited
Icon Anatomy
While the family crest represents a family line of talent, it’s also composed of the letters in the brand name. A contemporary approach. As we dive deeper, the lines of the crest speak to the paths and opportunity within the Ejento family.
The meaning behind the brand.
Heritage
Family/community focused
Startup era