Gennev is a comprehensive health platform and product line designed for women experiencing menopause and perimenopause, offering both specialized services and tailored products.Gennev's product line includes supplements for hormonal balance and bone health, skincare products for menopausal skin, and vaginal health items such as moisturizers and lubricants. Through this holistic approach, Gennev empowers women to manage their symptoms and enhance their quality of life during menopause. The brand refresh aspired to be reimagined and positioned with a more wellness driven approach, going beyond the health benefits and imbuing a positive take within brand offerings. The output was a refresh brand aesthetic developed through the packaging redesign where the existing brand assets were elevated to beauty and wellness forward aesthetic.