Loyalty rewards program for the commuter rail system in Southern California.
SOCAL EXPLORER
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SOCAL EXPLORER 〰️
Project
Overview
Redeemed travel.
Designed to allow riders to earn points for every mile traveled on Metrolink trains, which can be redeemed for various rewards such as discounts on future travel, merchandise, and partner offers. The program aims to encourage regular use of Metrolink services by providing incentives and benefits to frequent riders. Members of the SoCal Explorer program can track their points, access exclusive offers, and enjoy a more personalized travel experience through Metrolink. The identity refresh offered a graphic dashboard to guide riders on a personal journey for redeeming points, uploading tickets, learning about their impact, and more.
Client Metrolink
Sector Transportation
Discipline Visual Identity + UX/UI
Services Visual Identity, UX/UI, Guidelines, Creative Direction
Partnership Work developed in partnership with Clever Creative