Metrolink is a commuter rail system in Southern California, serving Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties, as well as to Oceanside in San Diego County. The system consists of 8 lines and 67 stations operating on 547 miles of track. We worked closely with strategy and creative teams to develop a robust set of guidelines to cover 360 brand development, signage efforts. These efforts carried through the cultivation of guidelines by directing and leading photoshoots which led to a robust bank of photo and video assets, application of awareness campaign and collateral creation.