Oxigen Water is a premium functional water brand infused with oxygen to enhance hydration and recovery. The brand claims that its unique oxygenation process results in water that can help improve energy levels, reduce recovery time after exercise, and support overall wellness. Packaged in eco-friendly materials, Oxigen Water aims to offer health benefits beyond regular hydration while maintaining a commitment to sustainability. The evolution of the oxygenation brand supported the brand’s expansion by providing an icon to add meaning to the existing word mark, as well as a style guide packed with assets and guidelines for cohesive brand expression.