Jellysmack is a digital media company that partners with content creators to optimize their presence across platforms like YouTube, Facebook, Snapchat, and Instagram. Using data-driven insights and proprietary technology, Jellysmack enhances video performance, audience engagement, and monetization, providing comprehensive support including content strategy, video editing, and distribution. Our work entailed a deep dive on refreshing the brands visual identity while preserving sacred cows such as logo and color palette, reimagining graphic styling, photography and infographics.