Hello Ritual team,
I’m Bella Betiato, a brand designer with well-rounded branding experience and a passion for wellness and sustainability. I am beyond excited for the opportunity to contribute to RITUAL’s creative DNA. My skillset entails the ability to create from concept to execution across print and digital, being independently hands-on or activating in deep collaboration with a team.
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Nouri
[ 1 ]
Nouri [ 1 ]
Sector Health & Wellness
Disciplines
[•] Visual Identity
[•] Guidelines
[•] Packaging
[•] Collateral
[•] Photoshoot (Video + Photo)
Gut health reimagined.
The what From concept to execution, I worked alongside founder to bring Nouri to life, being deeply involved on a strategic and product development level as well as from a brand building standpoint. The visual identity, robust guidelines, packaging system and marketing materials ensure the startup speaks to a social driven audience looking for a timeless and top of the line product.
Aligns with Ritual’s ask for brand-building from concept to execution, sustainability initiatives, multimedia design across print and digital + successful collaboration and self-management.
Coyuchi
[ 2 ]
Coyuchi [ 2 ]
Sector Home Textiles
Disciplines
[•] Guidelines
[•] Campaign
[•] UX/UI
[•] Video
Reshaping an industry.
The what As a brand who is revolutionizing the textile industry, I was inspired by Coyuchi and their innovative initiatives in the realm of textiles. I came in as creative lead to expand their visual identity and cultivate an impactful experience for the campaign with executions across digital channels including web, video, social media, digital ads and email.
Aligns with Ritual’s ask for contribution to a culture of innovation via dialogue and work infused with creativity.
Metrolink
[ 3 ]
Metrolink [ 3 ]
Sector Transportation
Disciplines
[•] Guidelines
[•] Brand Awareness Campaign
[•] Photoshoot (Video + Photo)
[•] UX/UI
Forging meaningful experiences.
The what I am driven by the desire to empower brands that empower people. This core passion led to my role as lead creative for Metrolink, a commuter rail system, actively shaping the future of mobility in Southern California. My involvement with this legacy brand started with the development of a robust set of guidelines and interface redesign, post their rebrand. The collaborative integration of the new look and feel spanned across internal teams as well as partner agencies. What followed, was the ultimate development of a multi-year brand awareness effort to introduce the new brand. Through campaign guidelines, photoshoots and asset development, we expressed the true values and mission via this deeply resonant campaign, ignited connection to riders, awakened brand recognition, all while ensuring cohesion and consistency across the brand universe.
Aligns with Ritual’s ask for building brands across touch points, involved in all stages of the creative process, contributed to a culture of innovation, masterfully giving life to a brand.
