Hello Noelle and LUNYA team,
With robust experience in brand design and a passion for luxury brands with a sustainable essence, I am beyond excited for the opportunity to contribute to LUNYA’s creative DNA. My skillset entails the ability to operate from concept to execution across print and digital touch points, being independently hands-on or active in deep collaboration with a team.
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Coyuchi
[ 1 ]
Coyuchi [ 1 ]
Sector Home Textiles
Disciplines
[•] Guidelines
[•] Campaign
[•] UX/UI
[•] Video
Reshaping an industry.
The what As a brand who is revolutionizing the textile industry, I was inspired by Coyuchi and their innovative initiatives. I came in as creative lead to expand their visual identity and cultivate an impactful experience for the brand’s first Investor Campaign with executions across digital channels including web, video, social media, digital ads and email.
Aligns with Lunya’s ask for multi-media layout design.
Metrolink
[ 2 ]
Metrolink [ 2 ]
Sector Transportation
Disciplines
[•] Guidelines
[•] Brand Awareness Campaign
[•] Photoshoot (Video + Photo)
[•] UX/UI
Forging meaningful experiences.
The what I am driven by the desire to empower brands that empower people. This core passion led to my role as lead creative for Metrolink, a commuter rail system, actively shaping the future of mobility in Southern California. My involvement with this legacy brand started with the development of a robust set of guidelines and interface redesign, post the rebrand. The collaborative integration of the new look and feel spanned across internal teams as well as partner agencies. What followed, was the ultimate development of a multi-year brand awareness effort to introduce the new brand. Through campaign guidelines, photoshoots and asset development we expressed the true values and mission via this deeply resonant campaign, ignited connection to riders, awakened brand recognition, all while ensuring cohesion and consistency across the brand universe.
Aligns with Lunya’s ask for photo capture, studio production and multi-media layout design.
