Hello Ford team,
With over a decade of experience in creative leadership and a passion for innovative, user-centered design, I am excited about the opportunity to contribute to Ford's mission of revolutionizing the connected vehicle ecosystem. My brand direction journey, background in transportation, technology, and digital product design, coupled with a deep interest in innovation and exploration, makes me a perfect fit for this position.
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Project Highlights:
TRANSPORTATION
Forging meaningful experiences.
My passion for the future of mobility led to my role as lead creative for Metrolink, a commuter rail system in Southern California, serving Los Angeles, Orange, Riverside, San Bernardino, and Ventura counties, as well as to Oceanside in San Diego County.
My involvement with the legacy brand started with the development of a robust set of guidelines post their rebrand and collaborative integration of the new look and feel across internal teams as well as partner agencies. What followed was the ultimate development of a multi-year Brand Awareness effort to introduce the new brand. Through strategy, campaign guidelines, photoshoots and campaign development we expressed the true values and mission via this deeply resonant campaign, ignited connection to riders, awakened brand recognition, all while ensuring cohesion and consistency across the brand universe.
Guidelines, Environmental Graphics, Campaign, Photoshoot, Collateral, Creative Direction
Brand Awareness Campaign Identity, Guidelines, Photoshoot, Video, Photography, Creative Direction
Rewards Program APP design
Project Highlights:
USER EXPERIENCE + PRODUCT DESIGN
Products for a modern audience.
My systematic approach to design and ability to integrate strategy with creative that resonates with the audience has empowered my journey in searheading ideation and creative direction across design, UX/UI, motion, and multimedia disciplines. I have brought product ecosystems to life, spanning mobile apps, websites, and emerging technologies with ai integrations. Within the agency realm as well as on the brand side I have had the opportunity to implement future-forward solutions in collaboration with strategy teams and executive leadership. Flawless execution of all deliverables are my commitment to all brands I engage with, always in alignment with brand guidelines and technical requirements.
Visual Identity, APP Strategic Framework, Collateral, Creative Direction
UX/UI, Video, Guidelines, Creative Direction
Data Visualization, Visual Identity Refresh, Editorial, Digital, Posters, Creative Direction
Thank you for considering my application. I am eager to bring my creative leadership, cross-functional collaboration, and innovative design skills to Ford Integrated Services. I look forward to the opportunity to discuss how my background and expertise align with Ford's goals and how I can contribute to the future of mobility.