Hello Apple,
With robust experience in creative leadership and a passion for innovative, user-centric design, I am beyond excited for the opportunity to contribute to Apple’s creative DNA. My skillset entails the ability to operate from start to finish translating brand vision into engaging campaigns, being independently hands-on or activate in deep collaboration, directing a team. I have been lucky enough to work in the agency realm, influencing a large spectrum of industries and projects types, as well as within the more intimate set of a focused brand team.
Apple is my dream brand and I truly hope to have the opportunity to talk through what I can bring to the team.
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Metrolink
[ 1 ]
Metrolink [ 1 ]
Sector Transportation
Disciplines
[•] Campaign Guidelines
[•] 360 Creative Direction
[•] Photoshoot Direction
[•] UX/UI
Forging meaningful experiences.
Why it matters I am driven by the desire to empower brands that empower people. This core passion led to my role as lead creative for Metrolink, a commuter rail system, actively shaping the future of mobility in Southern California. My involvement with this legacy brand started with the development of a robust set of guidelines and interface redesign, post the rebrand. The collaborative integration of the new look and feel spanned across internal teams as well as partner agencies. What followed, was the ultimate development of a multi-year brand awareness effort to introduce the new brand. Through campaign guidelines, photoshoots and asset development we expressed the true values and mission via this deeply resonant campaign, ignited connection to riders, awakened brand recognition, all while ensuring cohesion and consistency across the brand universe.
VCA Animal Hospitals
[ 2 ]
VCA Animal Hospitals [ 2 ]
Sector Pet Healthcare
Disciplines
[•] Guidelines
[•] Video Direction
[•] Motion Graphics
[•] Collateral
[•] Marketing Materials
[•] Experiential
[•] Environmental Graphics
[•] Event
Taking care of the future.
Why it matters VCA had been the same brand for over 30 years. It had evolved internally but the brand expression didn’t evolve with it or the world around it. I worked in partnership with strategy and creative teams to direct and execute across multiple brand channels in order to deepen and expand the new mark into a cohesive brand expression. This intricate and long-term collaboration included development of a robust set of guidelines, illustration playbook, environmental graphics to support signage and wayfinding systems, video and motion graphics direction, as well as collateral and experiential design.
Coyuchi
[ 3 ]
Coyuchi [ 3 ]
Sector Home Textiles
Disciplines
[•] Guidelines
[•] Campaign
[•] UX/UI
[•] Video
Reshaping an industry.
Why it matters As a brand who is revolutionizing the textile industry, I was inspired by Coyuchi and their innovative initiatives. I came in as creative lead to expand their visual identity and cultivate an impactful experience for the Investor Campaign with executions across digital channels including web, video, social media, digital ads and email.
