Hello Bark team,

I’m Bella Betiato, a brand designer and art director with well-rounded branding experience and a passion for wellness and technology. I am beyond excited for the opportunity to contribute to BARK’s creative DNA and put in practice my ai knowledge. My skillset entails the ability to create from concept to execution across print and digital, being independently hands-on or activating in deep collaboration with a team.

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Passion for Dogs & Emotional Storytelling

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Passion for Dogs & Emotional Storytelling [ 1 ]

Raise the woof.


Outward Hound

  • Outward Hound is a pet brand specializing in innovative, high-quality products designed to enhance the lives of dogs and their owners, including toys, accessories, and gear for outdoor adventures. The new brand’s visual identity, packaging, and communication strategy came in play to emphasize the innovative product design and support global expansion. The new mark highlights the joy and possibilities of pet ownership, resonating with an active community of pet lovers. This rebrand helped Outward Hound grow its global presence and engage more effectively with its audience.

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Just for .


Just Food for Dogs

  • Outward Hound is a pet brand specializing in innovative, high-quality products designed to enhance the lives of dogs and their owners, including toys, accessories, and gear for outdoor adventures. The new brand’s visual identity, packaging, and communication strategy came in play to emphasize the innovative product design and support global expansion. The new mark highlights the joy and possibilities of pet ownership, resonating with an active community of pet lovers. This rebrand helped Outward Hound grow its global presence and engage more effectively with its audience.

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Hometown care.


VCA Animal Hospitals

  • Outward Hound is a pet brand specializing in innovative, high-quality products designed to enhance the lives of dogs and their owners, including toys, accessories, and gear for outdoor adventures. The new brand’s visual identity, packaging, and communication strategy came in play to emphasize the innovative product design and support global expansion. The new mark highlights the joy and possibilities of pet ownership, resonating with an active community of pet lovers. This rebrand helped Outward Hound grow its global presence and engage more effectively with its audience.

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Generative AI Expertise

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Generative AI Expertise [ 2 ]

Hometown care.


VCA Animal Hospitals

  • Outward Hound is a pet brand specializing in innovative, high-quality products designed to enhance the lives of dogs and their owners, including toys, accessories, and gear for outdoor adventures. The new brand’s visual identity, packaging, and communication strategy came in play to emphasize the innovative product design and support global expansion. The new mark highlights the joy and possibilities of pet ownership, resonating with an active community of pet lovers. This rebrand helped Outward Hound grow its global presence and engage more effectively with its audience.

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Thank you. I am eager to connect + discuss what your ideal candidate looks like, and how I can contribute to the BARK’s visual storytelling and innovative activations.