Hello Tower28,
With robust experience in creative leadership and a passion for wellness and beauty brands, I am beyond honored for the opportunity to contribute to Tower28’s creative DNA. My skillset entails the ability to operate from concept to finish, coming up with new vision or translating existing aesthetic into brand experiences. I have been lucky enough to work in the agency realm, influencing a large spectrum of industries and projects types, as well as within the more intimate set of a focused brand team.
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Nouri
[ 1 ]
Nouri [ 1 ]
Sector Health & Wellness
Disciplines
[•] Visual Identity
[•] Guidelines
[•] Packaging
[•] Collateral
[•] Photoshoot (Video + Photo)
Health reimagined.
Activated as a visionary art director and brand designer, shaping and elevating the brand's identity across multiple platforms. From concept to execution, I collaborated closely with the founder to build a socially driven brand with a timeless appeal, creating a robust visual identity, comprehensive guidelines, and a cohesive packaging system.
Why it matters for Tower28. This project reflects my ability to lead strategic and creative initiatives, ensuring consistency in messaging and design for an audience seeking top-tier products. I prioritized thoughtful storytelling and delivered high-quality assets that resonated with intentional, conscious consumers such as Tower28’s audience.
Emma Rose
[ 2 ]
Emma Rose [ 2 ]
Sector Skincare
Disciplines
[•] Visual Identity
[•] Packaging
Inviting ritual.
Activated as creative leader to craft a minimalist and systematic brand identity to feel like a beauty relic, something sent from ancestors. The packaging system aimed to honor the female skin and form through photography and extreme closeups while packaging became the “missing ingredient” more so than the center piece.
Why it matters for Tower28. This project required a deep understanding of strategy and packaging systems while offering a visually compelling experience with a timeless nudge to apothecary.
Gennev
[ 3 ]
Gennev [ 3 ]
Sector Wellness
Disciplines
[•] Brand Refresh
[•] Packaging
Life changing care.
Activated as director and designer leading the brand refresh for Gennev through packaging. The brand aspired to be reimagined and positioned with a more wellness driven approach, going beyond the health benefits and imbuing a positive take within brand offerings.
Why it matters for Tower28. The success of the output on CVS shelves required honoring existing brand assets while elevating the brand to a memorable beauty and wellness forward aesthetic.
Thank you Tower28! I am eager to connect + for the opportunity to support your brand journey.