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GROUNDWORK
Services to get your brand off the ground and out into the world.

Strategic Roadmap

  • Brand Discovery Session: Initial workshop to define core brand values, unique selling points (USPs), target audience, and market positioning.

  • Market Research: Competitive analysis, audience insights, and trend identification.

  • Vision & Mission Development: Crafting or refining mission statements, brand values, and long-term brand vision.

  • Customer Journey Mapping: Identifying key touchpoints and optimizing user experience across platforms or IRL journey.

  • Content Strategy: Outline of content pillars, campaign themes, and storytelling angles that align with brand objectives.

    Cost: $8,000 - $10,000

Brand Guidelines

  • Includes usage rules: Guidelines on logo usage, colors, fonts, and layouts.

  • Voice & tone guide: Brief on the brand's messaging style.

  • Photography and video guidelines: Recommendations for static and moving image mood and styling.

  • Social media styling: Guide for brand consistency across platforms.

    Cost: $2,000 - $4,000

Visual Identity

  • Includes primary and social logo development.

  • Style Sheet: Color palette, typography, and essential visual elements such as graphics, icons and light photography styling.

  • Brand Moodboard/Vision Board: Brand visual inspiration and themes combined with the big vision for where the brand is going.

    Cost: $3,000 - $5,000

Website

  • Custom Web Design: Wireframes and UI/UX tailored to brand needs.

  • SEO-Friendly Build: Basic on-page SEO setup.

  • Mobile Optimization: Responsive design for all devices.

  • Basic Training: Guide on updating site content.

  • 1 Round of Edits Post-Launch

  1. Cost: $8,000 - $15,000 (depending on features and complexity)

    Cost: $3,000 - $5,000

BIG WAVES
Services to get propel your brand forward, create recognition and momentum.

Brand Video

  • Concept Development: Storyboarding, moodboards, and video outline.

  • Scriptwriting: Key brand messages, voice, and tone.

  • Editing: High-quality video editing with branded elements.

  • Price depends on whether we’re using stock footage or shooting ownable content.

    Cost: $6,000 - $15,000

Brand Awareness Campaign

  • Includes campaign strategy: Research, targeting, and goal setting.

  • Content Creation: Social media assets, blog post ideas, or ad content.

  • Performance Tracking Setup: Analytics to measure reach and engagement.

  • Ad Spend Not Included

  • Cost: $4,000 - $7,000

    Cost: $2,000 - $4,000

Photoshoot

  • Includes Creative Direction: Planning mood, setting, and shot list.

  • Styling Guide: Suggestions for outfits, props, and locations.

  • On-Site Guidance: Coordination with photographer and models.

  • Image Review and Selection Assistance

    Cost: $3,000 - $5,000

Whatever it is, the way you tell your story online can make all the difference.