Metrolink
Campaign Identity, Photoshoot, Social Output, Collateral, Creative Direction
Multi-year, strategy driven, brand awareness campaign for the commuter rail system in Southern California.
Client Metrolink
Sector Transportation
Discipline Campaign
Partnership Work developed in partnership with Clever Creative
Bella worked closely with strategy and creative teams to develop a robust set of guidelines to cover core brand, signage and campaign efforts. In addition directing photoshoots and campaign creative to align with set guidelines.
“Whatever it is, the way you tell your story online can make all the difference.”
— Quote Source
