Hello Bumble,
With robust experience in creative leadership and a passion for innovative, user-centric design, I am beyond excited for the opportunity to contribute to Bumble’s creative DNA. My skillset entails the ability to operate from start to finish translating brand vision into engaging experiences, being independently hands-on or activate in deep collaboration, directing a team. I have been lucky enough to work in the agency realm, influencing a large spectrum of industries and projects types, as well as within the more intimate set of a focused brand team.
+ scroll for relevant project highlights
Metrolink
[ 1 ]
Metrolink [ 1 ]
Sector Transportation
Disciplines
[•] Campaign Guidelines
[•] 360 Creative Direction
[•] Photoshoot Direction
[•] UX/UI
Forging meaningful experiences.
Why it matters for Bumble. This work aligns with Bumble's goals of building a culturally relevant and empowering brand experience. At Metrolink, I developed and implemented a multi-year awareness campaign that emphasized meaningful connection, consistency, and brand recognition, mirroring Bumble's vision of a cohesive brand across global territories. My experience in leading cross-functional teams to produce strategic, impactful work reflects Bumble’s commitment to innovative, emotive campaigns. This foundation makes me uniquely equipped to drive Bumble’s brand, fostering deep connections with users while supporting the Creative Studio's momentum and growth.
VCA Animal Hospitals
[ 2 ]
VCA Animal Hospitals [ 2 ]
Sector Pet Healthcare
Disciplines
[•] Guidelines
[•] Video Direction
[•] Motion Graphics
[•] Collateral
[•] Marketing Materials
[•] Experiential
[•] Environmental Graphics
[•] Event
Taking care of the future.
Why it matters for Bumble. This work aligns with Bumble’s mission of dynamic, culturally resonant brand expression. At VCA, I led the revitalization of a decades-old brand, ensuring its transformation matched the pace of the world around it. Partnering with strategy and creative teams, I directed and executed across multiple brand channels, including comprehensive guidelines, illustration playbooks, and experiential design. This experience of fostering cohesive, multi-channel brand identity equips me to drive Bumble’s brand expression, balancing innovation with consistency across a global scale.
Coyuchi
[ 3 ]
Coyuchi [ 3 ]
Sector Home Textiles
Disciplines
[•] Guidelines
[•] Campaign
[•] UX/UI
[•] Video
Reshaping an industry.
Why it matters for Bumble. This work aligns with Bumble’s vision of creating impactful, innovative brand experiences. At Coyuchi, I led the expansion of their visual identity, crafting an engaging Investor Campaign that spanned web, video, social media, digital ads, and email. My role involved unifying their message across digital channels to connect meaningfully with audiences, an approach that mirrors Bumble’s need for cohesive, high-visibility campaigns. This background equips me to bring similar strategic and creative energy to Bumble, fostering impactful, cross-channel experiences that resonate globally.
